Honey - Art Direction
Reinventing the image of the tradition homemade Belgian Honey.
Honey has a well written image in the eye of the public. We associate honey obviously with our breakfast but also with a certain wooden, farm-ish and a golden image in our heads.
What we (myself in collaboration with Mattia Pellegrini) tried to achieve was to get away from this image but at the same time to keep the warmth and the golden feeling of honey at a breakfast table. In our images we use minimal hints to a kitchen without using an actual kitchen scene.
Professor : Koen Meersman
photographers : Narafi Students
Honey has a well written image in the eye of the public. We associate honey obviously with our breakfast but also with a certain wooden, farm-ish and a golden image in our heads.
What we (myself in collaboration with Mattia Pellegrini) tried to achieve was to get away from this image but at the same time to keep the warmth and the golden feeling of honey at a breakfast table. In our images we use minimal hints to a kitchen without using an actual kitchen scene.
Professor : Koen Meersman
photographers : Narafi Students